Elizabeth Slater is a passionate and committed marketer and owner of In Short Direct Marketing. She is also the co-founder of the Wine Industry Network, a business-to-business internet marketplace, connecting wineries and growers with industry knowledge, services and suppliers
Internationally recognized within the wine and other retail industries as a seminar and workshop leader, speaker, and trainer, E presents her innovation jammed seminars with humor and enthusiasm, useful and easy to implement concepts and information for businesses of all sizes as well as associations and private groups.
Elizabeth (or E as she is known), specializes in all facets of creative strategic development, direct marketing, sales and customer service. E’s work in business has spanned a number of diverse industries and provided her with an extensive breadth of knowledge and experience.
In addition to seminars, she teaches classes in wine marketing for Sonoma State
University, Santa Rosa Junior College and VESTA, and, for fifteen years, was the direct marketing columnist for Vineyard & Winery Management magazine.
Her focus is primarily creating and managing overall customer experience, with a special emphasis on engagement and connection, and sales and marketing of products directly to consumers in emerging and mature markets.